About
I'm a systems-driven designer who builds scalable solutions and measurable outcomes, not just features that ship.
With 8 years as a Product Designer, I've partnered with Product and Engineering as part of Product Trios, practicing continuous discovery to ensure every investment is grounded in both user research and business reality. I've designed for AI-powered translation platforms, telecommunications apps serving 1M+ users, and document management tools. Complex, technical products where ambiguity is the starting point, not an obstacle.
I lead as both strategist and executor. I've managed teams of three designers, established design function (processes, rituals, design systems, research frameworks) and driven cross-functional initiatives that outlast individual projects. My approach: give people autonomy and responsibility, have their backs, and focus on how every solution fits the broader system.
I thrive when navigating complexity: aligning stakeholders with competing priorities, translating technical constraints into user-centred solutions, and building foundations that scale. My decisions are metric-driven, my process is evidence-based, and my goal is always measurable impact.
Team leadership
In my second year at Unbabel, I moved into a team lead role, managing three designers while continuing to lead Portal's design direction and contribute as a lead IC on strategic initiatives.
I owned the design function: establishing processes, leading critiques, and building our design system alongside front-end developers. My critiques focused on more than individual screens: we examined how features interacted with existing ones, closed loops in the user journey, and fit the broader product system.
I mentored each designer based on their needs: presentation skills and stakeholder management for mid-level designers, confidence-building for the junior. My leadership style prioritised autonomy and responsibility, I wanted my team to know I had their backs, and to feel ownership over their work.
When I left, I advocated for one mid-level designer's promotion to senior. She was promoted.
Tools
design
Figma
Framer
User research
DoveTail
Maze
Rally UxR
AI
Claude
Cursor
Collaboration
Jira
Notion
Slack
Analytics
Amplitude
FullStory
MixPanel
About
I'm a systems-driven designer who builds scalable solutions and measurable outcomes, not just features that ship.
With 8 years as a Product Designer, I've partnered with Product and Engineering as part of Product Trios, practicing continuous discovery to ensure every investment is grounded in both user research and business reality. I've designed for AI-powered translation platforms, telecommunications apps serving 1M+ users, and document management tools. Complex, technical products where ambiguity is the starting point, not an obstacle.
I lead as both strategist and executor. I've managed teams of three designers, established design function (processes, rituals, design systems, research frameworks) and driven cross-functional initiatives that outlast individual projects. My approach: give people autonomy and responsibility, have their backs, and focus on how every solution fits the broader system.
I thrive when navigating complexity: aligning stakeholders with competing priorities, translating technical constraints into user-centred solutions, and building foundations that scale. My decisions are metric-driven, my process is evidence-based, and my goal is always measurable impact.
Team leadership
In my second year at Unbabel, I moved into a team lead role, managing three designers while continuing to lead Portal's design direction and contribute as a lead IC on strategic initiatives.
I owned the design function: establishing processes, leading critiques, and building our design system alongside front-end developers. My critiques focused on more than individual screens: we examined how features interacted with existing ones, closed loops in the user journey, and fit the broader product system.
I mentored each designer based on their needs: presentation skills and stakeholder management for mid-level designers, confidence-building for the junior. My leadership style prioritised autonomy and responsibility, I wanted my team to know I had their backs, and to feel ownership over their work.
When I left, I advocated for one mid-level designer's promotion to senior. She was promoted.
Tools
design
Figma
Framer
User research
DoveTail
Maze
Rally UxR
AI
Claude
Cursor
Collaboration
Jira
Notion
Slack
Analytics
Amplitude
FullStory
MixPanel
About
I'm a systems-driven designer who builds scalable solutions and measurable outcomes, not just features that ship.
With 8 years as a Product Designer, I've partnered with Product and Engineering as part of Product Trios, practicing continuous discovery to ensure every investment is grounded in both user research and business reality. I've designed for AI-powered translation platforms, telecommunications apps serving 1M+ users, and document management tools. Complex, technical products where ambiguity is the starting point, not an obstacle.
I lead as both strategist and executor. I've managed teams of three designers, established design function (processes, rituals, design systems, research frameworks) and driven cross-functional initiatives that outlast individual projects. My approach: give people autonomy and responsibility, have their backs, and focus on how every solution fits the broader system.
I thrive when navigating complexity: aligning stakeholders with competing priorities, translating technical constraints into user-centred solutions, and building foundations that scale. My decisions are metric-driven, my process is evidence-based, and my goal is always measurable impact.
Team leadership
In my second year at Unbabel, I moved into a team lead role, managing three designers while continuing to lead Portal's design direction and contribute as a lead IC on strategic initiatives.
I owned the design function: establishing processes, leading critiques, and building our design system alongside front-end developers. My critiques focused on more than individual screens: we examined how features interacted with existing ones, closed loops in the user journey, and fit the broader product system.
I mentored each designer based on their needs: presentation skills and stakeholder management for mid-level designers, confidence-building for the junior. My leadership style prioritised autonomy and responsibility, I wanted my team to know I had their backs, and to feel ownership over their work.
When I left, I advocated for one mid-level designer's promotion to senior. She was promoted.
Tools
design
Figma
Framer
User research
DoveTail
Maze
Rally UxR
AI
Claude
Cursor
Collaboration
Jira
Notion
Slack
Analytics
Amplitude
FullStory
MixPanel